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As per Statista, the software development industry is on the rise with global spending on enterprise software being 5.2 trillion. Another statistic tells us the number of smartphone users has nearly doubled from 2016 to 2021. Also, there have been 218 billion downloads of mobile apps worldwide.
All these statistics convey only one thing: the future of software and product development, especially web and mobile app development is bright.
Online presence in the form of web or mobile apps has become a necessity for most businesses today. But when it comes to planning the development of web and mobile applications, business owners need to take care of a few things. Whether you build it in-house or outsourcing the whole project to an experienced and adept software and product development partner, here are a few things to consider while developing mobile and web applications:
The first and foremost step is to identify who is your target audience. Before going straight into the development, it’s essential to identify the user base your app will target. Find and list out all the possible information such as location, age group, gender, profession, income level, occupation, etc. about your target audience.
Deciding the user base is vital for measuring the success and failure of your web and mobile application. And one of the crucial aspects is to find the right target audience. The quest begins with defining what pain points your web or mobile app resolves. Based on those pain points, you can effectively run your marketing campaigns and attract the right kind of target audience.
Another best practice to find the right target audience is to create different user personas based on the available information. Doing so will also help you better understand your target audience and build more intuitive, engaging, and feature-rich web or mobile applications.
Once you have figured out who your target audience is, the next thing to consider is the technology stack required for your dream to come true. Based on the target audience, select the right technology stack to develop your web or mobile applications. Selection of the right tech stack helps your application become a hit in the market as soon as it is released.
If you want to develop a mobile application, find what platform does your audience mostly uses: iOS or Android. Select one or both to widen your scope and increase your chances of success. Once it’s clear, you may proceed to develop a native, hybrid, or cross-platform application. NativeScript, React Native, Ionic, Flutter, etc. are the most popular frameworks to develop a hybrid or cross-platform mobile apps.
Web apps, on the other hand, have two layers: frontend and backend, and technologies for both differ vastly. The frontend layer of web apps is developed using JS frameworks, CSS, HTML, etc. Whereas the backend is developed using NodeJS, C#, Java, Python, PHP, C++, etc.
Based on the scope and scale of the project, you can select the right kind of tech stack to develop your web or mobile applications.
App architecture designing is one of the most important aspects that act as a catalyst for the success of your web or mobile applications. The main focus of your app design should be on making it intuitive and easily navigable by end-users. Poorly designed apps are a turn-off for users and can force them to uninstall or try another app with advanced UI/UX designs.
Try not to add unnecessary elements to reduce distractions for users and help them find what they are looking for with ease. An expert team of designers like ashutec will help you design your applications with pixel-perfect and sleek UI/UX designs that flow naturally from one point to another. Further, limit your usage of sending notifications too frequently and offering more than one input method may cause users to uninstall apps.
Another significant aspect to consider while developing your web and mobile app is features to offer to end-users. Decide what features should you include in your web or mobile app to make it more interactive and engaging. You can either go for including simple features for the basic free version of the app and offer advanced features in the paid version for high-end users.
New advancements in technology have also enabled developers to utilize and integrate the device features into mobile apps. Features such as fingerprint unlocking, direct calling, SMS, and others can be integrated with the mobile app for enhanced user experience. GPS tracking capabilities also can be provided to users for location-based information. However, integrating such features will make your app complex and slow the loading speed down.
For web apps, come up with some unique features that your competitors lack and add value to the users’ overall app experience.
Time and budget constraints are common resistance to move the web and mobile app development forward. Thus, it’s essential for you to estimate the total budget of the project and get an idea of the time frame for the completion of the same. The scale and complexity level of the application to be developed also impacts greatly on budget and time-frame.
Moreover, you may also need to consider the expenses for maintaining and marketing your application along with the development budget. Fix your budget and other expenses and hire an outsourcing partner that offers cost-effective web or mobile app development services at your budget. One other thing you can do to ensure your app development project completes within the budget is set up the time frames and deadlines. Keep track of each stage of the development is completed within its stipulated time frame to adhere to your budget.
Regardless of building applications in-house or outsource the whole project, there will require maintenance and security checkups. Security and maintenance of the web and mobile applications are important aspects when outsourcing the project. Ashutec Solutions Pvt Ltd. is committed to providing cost-effective web and mobile app development with best-in-class security and upkeep.
We just not only develop the apps but also help keep them up-to-date, remove bugs and issues, add new features, and track the performance of the application for further improvement. Moreover, we utilize the tech stack with the highest level of security measures to ensure your data is safe and secure from the very beginning.
The aforementioned aspects are essential and must be taken care of while developing web and mobile applications. Once you have taken care of all these things, your web or mobile application will help you reinforce your brand’s online presence, convert traffic into users, and turn them into your loyal recurring customers.