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Let’s say you come up with an amazing idea for a mobile app development that your friends and family like but not your business partners. To start your entrepreneurial journey on the right foot, it’s essential to validate your ideas before venturing into unknown barren lands.
Finding out what your target market and users think about your app is more important than what your friends, family, and colleagues think. You need to determine whether your concept is even feasible or not and how it will assist your users. The solution, however, lies in simply developing the Minimum Viable Product (MVP) to validate and comprehend the user requirement.
MVP is an initial fundamental version of your actual mobile application for the users to play around with and give their honest opinion. Let’s understand the concept of MVP development and its purpose.
An MVP is a minimum launchable version of your mobile application with core functionalities that define its value proposition. It is created with the intention to enable your software products to have a faster time to market, attract early adopters, and determine the course of action for further development based on the initial feedback.
MVP development enables you to validate your idea, learn how your target users react to it and the functionalities you plan to offer. By adopting this approach, you’ll have useful insights on whether you should allocate the appropriate budget to achieve your business objectives.
The key purpose of developing a prototype in the form of MVP is to launch your product in the market rapidly. For the same, you’ll need an experienced and adept software and product development partner. They not only help you develop mobile apps but also help test and validate hypotheses to reduce errors and gain maximum quality feedback that aids in further improvement.
Here’s the step by step process laid out by the team of experts at ashutec:
Now that we know what MVP is and its purpose, let’s talk about the steps to build an MVP for your mobile app.
It’s great that you have an idea, but it’s not just enough. Sharpen your idea by coming up with different versions to test and validate what works with your audience and what does not. Wondering how you can come up with those?
Well, start with the market research and competitor analysis to find the gaps and opportunities in the existing solutions to give shape to your ideas. Understanding your potential users will help you comprehend their needs better to sharpen your idea further and come up with a helpful solution for wide user adoption.
You can’t go full blast on the minimum viable product. There’s a reason for the minimum to be in the MVP and it is to offer minimal viable features that carry the core value of your app. You may think that all the features are crucial and should be a part of the MVP development to satisfy users. However, that’s not true.
Usually, you should include features that are enough and necessary for the app to function properly and measure the user response and feedback. Keeping it simple and effective in the beginning is the key to unlock further development at a later stage.
For the user experience and interface design, it’s essential to do a thorough user analysis and come up with user personas. Doing so will help you devise better strategies for user experience and interface design for MVP. Based on your market and user analysis, determine suitable wireframes and prototypes for your MVP design and development.
For the same, you’d need an apt team of designers that deliver pixel-perfect designs for wide-user adoption. They help you create functional and convenient mobile user experience and interface designs.
If your in-house team is incapable of developing a mobile app or you don’t have the necessary infrastructure or resources to do so, consider outsourcing it to a reliable development partner. However, you must take care of certain things before outsourcing your development project.
Things like past projects, portfolio, industries worked with, reviews, case studies, testimonials, etc. give you insights on the companies you should partner up with. Further, look for the past MVP development projects and what’s their process for handling such kinds of projects.
Now that you have come up with different versions of your idea, features to offer, user experience and interface designs, and hired the right development partner, it’s time to develop the MVP of your mobile app.
Keep in mind that even though MVP is just a prototype of your grand vision to develop a full-fledged mobile app, it doesn’t have to be low-quality. Because a high-quality MVP is what draws users in and pushes them to try when the actual version comes out. Hence, it should be simple yet appealing, easy to use, and spellbound your users.
Measuring and analyzing the result and feedback is a vital step of the MVP development process. It helps to validate the viability of your product and determine the future direction for final app development. You must pay close attention to what your early adopters and initial users are saying about your product.
Based on their review and feedback, modify or tweak the functions to suit their needs and adjust your product to what market demands. You may have to adjust and optimize your MVP several times before you feel ready to launch. It may seem unnecessary and daunting but it gives you an opportunity to adapt to the user needs perfectly for higher engagement and user adoption rate.
The work does not get over after developing and releasing the minimum viable product. It goes beyond that and depends on how your users respond to your app idea. Don’t be disheartened or discouraged because of the low performance. Remember, this is why MVP development is necessary in the first place.
Your next course of action should be to adjust, tweak, and optimize your idea for mobile app development to meet user requirements. It may require several iterations to fine-tune your vision but once it is done, the rewards are great.