Mistakes to Avoid While Building a Real-Estate Business Digitally

When starting your real estate business, you are bound to make these mistakes. Let’s see how you can avoid them.

5 min read
Apr 15, 2022

Since the Pandemic, many industries have gone through major changes. Real estate is also going through its fair share of changes, which is why you want to bring your A-game to the field.

On top of the pandemic, making mistakes while building your real estate business digitally would result in a loss of money, revenue, and leads. While there may not be a surefire way you can succeed in your real estate business, by avoiding some common mistakes, you can improve your chances of building a high-return generating business.

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Today, there are many digital tools available at your fingertips to modernize your lead generation game. And if you do not keep pace with the current industry methods and practices, you could mess up your real estate business. To avert this from happening, let’s see some of the mistakes and how to avoid them.

Common Mistakes to Avoid While Building a Real-Estate Business Digitally

1. Not Paying Attention to Your Web Presence

When building a real estate business digitally, it would be a grave mistake not to pay attention to your web presence. The first step of building a solid online presence starts with building either a website or a personalized web page that caters to your customers’ needs.

If you are just starting-off and don’t have enough funds to build your branded website, then you can go for a SaaS-based property listing and inventory management platform. Such types of platforms cater to the needs of individual dealers and real estate agents.

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Also, a platform coupled with features that streamlines customer relationship management would work like a charm. This platform will act as an online portal to aid in building your online presence.

2. Not Using the Digital Marketing Channels

Did you know that 43% of home buyers search online for properties during their home buying search?

Not using the digital marketing channels

(Source)

By not using digital marketing channels such as SEO, SEM, PPC, and others, you are losing out on many opportunities to grow your real estate business digitally.

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Here are a few things that can happen if you start to use digital marketing channels:

  • Using these channels will solidify your online presence and raise brand awareness.
  • They help drive more traffic and leads and turn them into your customers.
  • Digital marketing channels such as SEO is cost-effective and deliver high ROI too.

Here’s how you can avoid this mistake:

  • Engage more on social media
  • Produce quality content and share knowledge
  • Become an expert in your local service area
  • Nurture your digital community

3. Not Using Quality Media Files

Media files such as images and videos are the backbone of your real estate business. And if you are not using images and videos of properties on sale, they have unlikely chances of getting sold. Further, images and videos are the most engaging type of content on the planet.

Thus, not taking advantage of this type of content would be considered a grave mistake when building your real estate business online. As homebuyers research a lot when buying properties, including high-quality media files such as videos could help you stand out from the rest.

Also, as mentioned, if you are using a SaaS-based property listing portal, there are high chances it may have a media upload editing feature to improve the quality and engagement of your listings.

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4. Not Utilizing the Power of Social Media

In the last decade or so, social media has grown so much and has become one of the preferred tools to build a brand digitally. Today, almost all smartphone users have a social presence and use one or the other social media platforms. And if you use social platforms such as Facebook and Instagram, then they could help you gain positive results for your real estate business.

However, most real estate agents misuse social media platforms which leads to a detrimental impact on their business. But if you want to get the most out of your social presence, then the first step you need to take is to stop behaving like those real estate dealers.

Do not publish over-saley and too many posts in a single day. Instead, just focus on posting quality content that’s authentic and surely can reap maximum benefits for your real estate business.

5. Disorganized Customer Relationship & Data Management

Since most real estate agents would be focused on perfecting their pitch to sell properties, they tend to neglect certain boring tasks. Such tasks may not seem important at first glance, but they do need to get done behind the scenes for building a successful real estate business digitally.

One way to do so is by using a CRM platform that can manage basic data. If such kind of data management and customer relationship management is offered as a part of the SaaS-based portal, then you won’t need anything else.

This will organize all the leads you acquire through contact forms and distribute them across different agents for them to follow up with the clients. Once you get information of all your leads at one place, you can categorize them based on their needs and a bunch of other factors. Later, you can use these categorizations to target them with personalized, relevant offers and convert them into your customers.

Conclusion

Since the digital revolution and pandemic, the real estate market has changed quite a bit. It has changed the way businesses operate nowadays. When it comes to building a real estate business through digital platforms, real estate agents and firms tend to make certain mistakes that can hinder their growth.

We have discussed some of the mistakes and also explained how we can avoid them. Pay attention to these mistakes and avoid them at any cost to build a successful real estate business.

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